Universal Music – Scissor Sisters Viral

How we launched the Scissors Sisters online

Brief:

To promote and build excitement around the launch of the New Scissors Sisters album ‘Tah Dah’.

Strategy:

We allowed users to star in their own Scissors Sisters video. They got to create something fun, sexy, and classic to match the music, ‘Don’t feel like dancing!’

Results:

18 million views and 1 million individual videos made across the world. And what did all that popularity do?  Well, it kept ‘Tah Dah’ at No.1 in the album charts in 33 countries for up to 14 weeks. Universal Music USA bought the rights to launch this campaign in the US. Over 1 million unique videos created and 2.5 million downloads in first week.

The most successful viral ever produced in Ireland. Probably.