Paddy Power Euro 2012

Brief
Get more people betting with Paddy Power during the Euro 2012 Championships.

Audience
Males 18 – 45 interested in both football and betting

The strategy
With so many Irish people travelling to the Euros we knew these fans would be the talking point of the tournament. So, what better way to promote betting with Paddy Power than featuring travelling fans themselves?

The idea
We took the campervan, synonymous with travelling fans, and used it to represent each team playing in the Euros. Each van was customised in each country’s colours.