Paddy Power – Ascot

Brief:

Paddypower.com wanted a display campaign promoting their offers for the Royal Ascot Festival, 14^th – 18^th June, 2011.

Target Audience:

18 to 55, mostly males, UK & Ireland

Strategy:

Ascot has become a major social event synonymous with champagne-quaffing toffs in fancy hats. Paddypower.com wanted to talk to people who couldn’t care less about the posing and the snobbery, but who love having a flutter. So, while some people were busy wearing swans on their heads, paddypower.com was offering great deals.