Super Bowl 2012 – The Brand Battle
Super Bowl 2012 – The Brand Battle. Which brand will reign supreme?
1st Februarymyhome2let.ie
We found a campaign that suited myhome2let.ie
Brief:
Our brief was to promote the rental offering from myhome.ie
Audience:
Our audience were people thinking about renting, primarily 18-35 years olds. And secondarily, families.
Strategy:
Our strategy was based on the fact that myHome2let.ie has so many rental properties listed, you can always find a property that suits you. That thought became are central proposition in all communications.