Our brief was to promote the rental offering from myhome.ie
Our audience were people thinking about renting, primarily 18-35 years olds. And secondarily, families.
Our strategy was based on the fact that myHome2let.ie has so many rental properties listed, you can always find a property that suits you. That thought became are central proposition in all communications.
Find the property that suits you’ was brought to life in national newspapers.
Dave 'The Disco Dancer', Vanessa 'The Goth' and Marge 'The Animal Lover' describe the properties that suit them.
Find the property that suits you’ was brought to life on the luas and dart.