Mobile Cover – Launch Campaign

The brief:
Mobilecover.ie asked us to create a multi-media campaign to show consumers the importance of insuring their mobile devices.

The idea:

Show consumers that they’re their own phones’ worst enemies

The execution:

To do this, we created the first ever, custom built, ad for the Irish mobile market. The HTML5 overlay showed consumers the damage they could do to their own phones. This was supported by a display campaign focusing on the moment when consumers drop their phones.