Microsoft Hyper V

How ICAN made the case for Microsoft Hyper V

Brief:

To open the door to a conversation between Chief Information Officers and their IT partners, and to get Microsoft’s HyperV on the consideration list.  It was our job to give CIO’s a good reason for getting HyperV.

Audience:

• 400 Irish indigenous SME IT managers or Chief Information Officers
• Typically male 30–50 yrs
• Already considering virtualisation
• May already be virtualised with a competitor

Strategy:

We sent each recipient an email with a link to a video case study set in the future about them and their business. We used each recipent’s name and their company’s name throughout the video case. The case study portrayed the benefits that they and their business enjoyed in the future after upgrading to HyperV. These benefits included saving the planet, feeling the bosses love and getting a fancy sports car. A fun concept with a serious message that highlighted the key business benefits of HyperV.

Results:

400  Personalised videos sent

Over 60% open rate

• Up to 90% CTR
• Despite being personalized became highly viral

Viral Video – Microsoft HyperV Video