We’re hiring: User Experience (UX) Designer
ICAN is seeking a User Experience (UX) Designer to join our growing web design and development...
1st MayJobs.ie – ‘Find the one for you’
BRIEF:
Jobs.ie wanted a campaign targeting the younger jobs market, that conveyed just how easy and straight forward it was to find a job that really suited you on jobs.ie. They wanted to develop a unique look and feel their brand, to separate it from other recruitment sites, complete with a new logo, colour palette and endline. Ultimately they wanted to drive jobseekers to jobs.ie
TARGET AUDIENCE:
Young adults – 18-27 year olds, primarily looking for their first / second job at junior levels in Hospitality, Leisure, Retail & Beauty
STRATEGY:
We created a multi-media campaign: ‘Find the one for you’. Different formats highlighted different sectors to appeal to different audiences, which could be shown to a contextually relevant audience online.
Elements included:
- Video Display Ads
- Flash Display Ads
- Radio campaign
- DART & Luas cards