Work

Advertising
Media

Media used:

Ireland.com – Launch

www.thisisourirelanddotcomadcampaign.com

Brief:

Our brief was to launch the new Ireland.com website. A new lifestyle website containing news, sports, travel entertainment, weather, email services, property, blogs and competitions.

Audience:

Our audience was very broad.  Primarily 18-35 years olds.

Strategy:

Our strategy was based on the concept that everything happening online could be found on the  site. With so many topics to be covered, we needed a concept that covered everything the site brought to life online. That thought became central in all our communications. We used www. and .com as book ends within which we could communicate any content available on the site.

ICAN relaunched Ireland.com for the Irish Times.

Ireland.com – Launch
View The Work
Ireland.com

View Ireland.com

Display Ads

Outdoor

View Outdoor

We ran 48 sheet and 6 sheet outdoor campaign

Press Ads

View Press Ads

We ran press ads in national press and the morning commuter papers