Super Bowl 2012 – The Brand Battle
Super Bowl 2012 – The Brand Battle. Which brand will reign supreme?
1st FebruaryHalifax – Credit Cards
Nice to lend to you, to lend to you nice!
Brief:
To encourage people to switch over to a Halifax credit card.
Audience:
People who switch credit cards regularly.
Strategy:
We let Halifax customers know that if they played their credit cards right, Halifax delivered the best rate in the market.