ptsb – Deposit Accounts

pstb are always working to give you a better deal online

Brief:

We created a campaign that communicated how ptsb go further than most to deliver better  investment products.

Audience:

An older audience looking for deposit account they can trust. Sensible, cautious and looking for the best deal.

Strategy:

We decided to reflect ptsb’s commitment to introducing better financial products by bringing Liam, our banking staff member into a live set of video ads. In every ad, Liam constantly improves the offers on screen.