DBS Open Day Winter 2011

Key Challenge

We need to pique people’s interest and encourage them to take the time to come to an Open Day to meet lecturers and find out more.

Solution

Hard working flash creative that used social media imagery familiar to users of social networks to communicate that it only takes a simple step to start the path to further education.

Topline Results

We used high frequency bursts in the days prior to the each Open Day, to keep DBS top of mind. Increase in footfall and enquiries was seen.