We’re hiring: User Experience (UX) Designer
ICAN is seeking a User Experience (UX) Designer to join our growing web design and development...
1st MayDBS – Make Yourself Most Wanted
Strategy
With the new academic career approaching we wanted to position DBS as a college responsive to students’ needs. Students today need to feel confident that when graduate they’ll be wanted by employers. In the fast-paced environment of today’s world that means picking up a relevant and diverse skillset. Our insight was based on this.
The campaign
Our campaign worked through the line. The executions concentrated on individual students and how DBS could help them achieve what they wanted in today’s world. To reflect this, the look and feel of the campaign was contemporary. This worked from outdoor, press and radio through to online and social.
Audience:
School-leavers, parents, working professionals, jobseekers, those wishing to upskill or reskill
Work:
Outdoor, Press, Radio, Online, Social.