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1st MayDBS Full Time – Student Testimonials – Winter 2011
Key Challenge
DBS needed to stand out more in a competitive and cluttered market to:
- Engage
- Entice
- Motivate
their key target audience.
Solution
We created rich media video ads of students testimonials to:
- Connect with our audience
- Give people a reason to take action
- Let the students tell the story
Topline Results
The video MPU was the best performer, with a high CTR and a high amount of visibility across
targeted youth-oriented sites.