Bord Na Mona – Growise
Brief:
Create a new look and feel for the Growise brand, taking it through a variety of pieces of collateral and building a social environment around the brand.
Audience:
Irish men and women aged 25+ with an interest in homes, gardening (novice level!), DIY, the environment.
Strategy:
A light-hearted accessible, warm and friendly design encouraging the average Joe to get outdoors and discover the magical rewards of gardening.
Work:
Facebook apps, print leaflets, press ads, online display ads, Twitter and Facebook re-design.
View The Work
View Display Ad
We created Flash display ads to promote the Growise competitions in Facebook, and build the brand using the new creative look and feel.
View My Garden Game
A fun interactive gardening game from Growise. Fans had to drag and drop plants and Growise products to plant their garden against the clock!
View Supergarden competition app
Fans needed to answer a question from the RTE TV show Supergarden to win tickets to Ireland’s biggest Gardening Festival, Bloom.
View Social Media
We updated the Growise Twitter and Facebook pages to bring them into line with the look and feel of the new brand identity.
View Press Ad
A brand awareness piece for Irish Garden magazine– a bold typographic approach was used to achieve standout for this emerging brand.
View Leaflet
We created two leaflets for the Bloom festival: one to showcase the Growise sponsored garden by Jane McCorkell and the other to give handy gardening tips for the year.
