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1st MayAmnesty International Ireland
Brief
To raise awareness around mental health issues in Ireland.
Audience
Adults, 18-45 with a social conscience.
The Strategy
One of the main causes of mental health prejudices is lack of knowledge on the subject. By educating people with the truth about mental health issues we could break down these barriers.
The Idea
The Myth vs Truth Mental Health Quiz. An interactive, animated quiz that challenged people’s perceptions on mental health issues.