eircom – 10 Months Free Line Rental

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Brief:

eircom announced their new 10 months Free Line rental offer in a DM piece, with newspaper as a theme. We gave it a fresh, original twist online.

Audience:

Our target audience were young and mobile centric. The biggest barrier to eircom is line rental and cost.

Strategy:

We focused on creating a high impact piece of creative to deliver the value message in an engaging & innovative way.