Brief:

Our task was to capitalize on the key occasion of St. Patricks Day and increase trial of Jameson Irish Whiskey, amongst socially active, urban professionals.

Audience:

25-35 year old males

Idea

We decided to create a microsite called the World’s Longest Bar and invite people to raise a glass of Jameson Irish Whiskey to celebrate St. Patrick’s day.

We utilised the Jameson Facebook fan page to promote the campaign.

Results:

• 100’s of video toasts uploaded

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