Well, isn’t it nice to see the Catholic Church embrace change.
Galileo would not have been too impressed by this app. Not believing that the Earth is the centre of the universe isn’t on the apps list of sins.
It’s been a long time since my last confession, but I’m sure it was back in that time when I was worried that I was endanger of going blind if I did not repent. For many rambling off the usual list of sins every month to a stranger in a dark box was unappealing.
So this app has been designed with me and others sinners in mind who have not partaken in the sacrament of reconciliation in a long time. The logic behind the app is that it will make the journey back to the confessional a bit easier and re-light a lapsed faith.
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It’s not quite the new year, but I thought I’d take the opportunity to review what’s impressed us in 2010. We had the Chilean Miners being rescued, the Big Freeze and the rise of Justin Bieber. (Peggy told me to put that in). But we also had the launch of the the long awaited iPad and the iPhone 4. And even a movie about Facebook, how times have changed.
THE JOHNNY CASH PROJECT
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Facebook Places has finally arrived in Ireland and the debate about the future of it’s rival Foursquare has been re-ignited in the Twittersphere. When Facebook rolled out Places in the US last year many people predicted that Foursquare’s days would be numbered. At the time Denis Crowley, Foursquare’s CEO, stood defiant, saying that there was room for Places and Foursquare. But you couldn’t help but think it was only a matter of time before the Facebook behemoth was the only location-based show in town. After all, Facebook Places had 500 million readymade users, Foursquare had just 1.5 million.
Image courtesy of Foursquare
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One of the hot topics around at the moment is the saga of HTML5 versus Flash. Opinions generally fall in two directions depending on whether your from a technical or creative background. But, is also becoming an Adobe versus Apple hot potato.
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A Snowy Mount Street
As two weeks of a mini-age comes to a slushy end, I thought this would be a good opportunity to see what the digital world’s been doing to help us get through the chilly spell.
As a parent, I was impressed by one proactive parent’s simple initiative. They took it upon themselves to contact all the other parents every morning via text or email to let them know whether the school was open. It may seem like an easy and obvious thing to do, but I was flabbergasted to hear that many schools had little or no communication with parents by text or email.
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There’s an app for pretty much everything, so we thought we’d just do a quick whip round and tell you some of our staff favourites here at ICAN.
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Where do you see yourself in 5 years time? Getting bigger than Google? Seems like Facebook have their sights set high, as they continue to add new products and services to their growing arsenal of features. With Places, Groups and an increased partnership with Bing and Skype all announced in the last few months, Facebook’s path to online dominance may even be faster than that.
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by Lizzie Kinross, Copywriter
Facebook is rolling out its new Places feature to the Facebook for iPhone and touch.facebook.com. Find out what the exciting implications of this are for online advertising
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Contributed By Lynn Brennan, Media Planner / Buyer
I studied Augmented Reality in University and remember thinking how cool it was back then… We studied how augmented reality would change how we live and the ways we view the world. It’s really exciting to see it finally come into our everyday lives in the form of advertising and customer engagement.
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Contributed by Anthony O’Rourke, Art Director
Recently, I purchased an iPhone 4. A serious piece of kit, if I do say so myself, certainly in comparison to my Samsung Tocco! As I begun to use some of the apps, it got me thinking about iAds. The iAd is a new rich media format for iPhone and iPod Touch users, which can use all of the functionality of both devices: tap, swipe, slide, rotate, or even shake, and it provides great interactivity for any ad.
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