Strategy
With the new academic career approaching we wanted to position DBS as a college responsive to students’ needs. Students today need to feel confident that when graduate they’ll be wanted by employers. In the fast-paced environment of today’s world that means picking up a relevant and diverse skillset. Our insight was based on this.

The campaign
Our campaign worked through the line. The executions concentrated on individual students and how DBS could help them achieve what they wanted in today’s world. To reflect this, the look and feel of the campaign was contemporary. This worked from outdoor, press and radio through to online and social.

Audience:
School-leavers, parents, working professionals, jobseekers, those wishing to upskill or reskill

Work:
Outdoor, Press, Radio, Online, Social.

With the Facebook IPO due to start trading this week, the financial world and ad land are abuzz with social media talk. What Forbes calls the ‘$100 Billion Question’ financial experts are trying to figure out the worth of Facebook’s advertising platform. Come to find out, so are the advertisers. Read more

Myself along with 10,000 others sat down to watch Facebook’s first conference for marketers live last week. There was some exciting news with Facebook Timeline for pages and the new Facebook premium ads on the agenda. While most might not have four hours to spare from their busy day, I was glad I put some time aside to watch the whole broadcast. I highly recommend anyone interested to do so.

For everyone else, here are the top four business-driving ideas you should know from the conference, one for each hour.

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When I started using Social Media, back in I can’t even remember when, it didn’t really bother me that everyone I knew saw everything I did and I saw everything they did. It was fun! The ability to be able to speak to everyone and catch up with old friends was exciting. Yet, over the past few months, for some reason I want to be able to control who sees what, and I don’t think I’m alone.

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So, your brand is on Facebook. Question is, can anybody see you? Unfortunately, it doesn’t matter how many ‘Likes’ your brand has. Unless you’re regularly engaging users on Facebook, you may have slipped right out of your followers’ newsfeeds.

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I recently attended the Cannes Lions 2011, the first time I have attended. Held at the Palais de Festivals (also where the film festival is held), it is the largest gathering of professionals from the advertising and creative industry. Around 8,000 attendees from all around the advertising world descend on the south of France for a mixture of seminars, awards ceremonies and networking events.

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There has been a lot of talk in the industry recently on when brands should post on Facebook as well as the optimum frequency of posting. For those searching out reports on this topic, myself included, there are a lot of varying and conflicting conclusions on the matter.

An earlier report published in September of last year analysed 30 of the top international brands on Facebook. They came to the conclusion in their research that posting once a day is a minimum, and brands can post up to 4-5 times a day without a spam effect. A webinar I attended states that weekends and in the mornings is the best time to post with optimal frequency about every other day. Yet another report says out of office hours are best but highlights industry-specific differences. But most come to very different conclusions. Read more

Static FBML applications can no longer be added to Face book Pages as of today. Pages that have the app installed can continue to edit their tabs, but they CAN’T create new tabs.