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Bright Idea

Harold Haas has an idea.

A very interesting idea.

Harold’s idea is to use an ordinary light bulb (adapted with signaling processing technology) to transmit data.

Think about that for a minute.

You could download films from the lamps in your house.

The computers in your office could connect to the Internet by the overhead lights.

It could benefit industries from deep sea diving to air travel.

Using something that is cheaper and more widely available than the present infrastructure.

The technology that makes this possible is called Visible Light Communication.

I prefer it’s nickname: Li-fi.

The light based alternative to Wi-fi.

A few years from now on the Internet could be just a flick of the lights away.

(Hat tip to Wired)

Here’s Harold demonstrating Li-Fi.

Harold Haas at TED

And the winner is…

Thanks to everyone who joined in on ICAN’s Christmas card. A big congratulations to Sharon Smyth from permanent tsb who won a €100 Brown Thomas voucher for her very festive photo! Happy New Year to everyone and happy shopping Sharon!

Appy Christmas from ICAN-stagram

ICAN’s Christmas card this year features some great mobile interaction. The good news is not only can you be a part of it, you can win too!

Using the iPhone Instagram App, just upload your festive pics with the hashtag #icanchristmas and your handywork will automatically be added to our digital card!

We’ll be giving away a €100 Brown Thomas voucher for the best photo so get snapping, uploading and hashtagging!

Here’s how the card is shaping up so far:

#icanchristmas card

You can view the card in all its glory at:

http://www.ican.ie/christmas/

Merry Christmas from everyone at ICAN!

A look back at 2011…

Well 2011 has been interesting to say the least, we’ve laughed, we’ve cried, and laughed some more. Here’s a look back at 2011. Bring on 2012!

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Getting Slated

At ICAN we spend a lot of time getting a bit stressed out at our computers. We thought it would be nice to go back in time, abandon technology and put paint to paper and get our hands dirty. So six of us headed to South Dublin Studios, stopping crucially in Fallon’s for a quick pick-me-up. Read more

Could you write a better headline than this?

Yes, it’s official, we’re looking for a new Copywriter!

After many years, we say goodbye to  our long serving  Senior Copywriter Lizzie Kinross, who is off to foreign shores and new adventures.  ICAN will miss her! But it does mean we now have an opportunity for a new writer to join us.  So here’s the spec:

This is a great opportunity for an experienced copywriter to join a creative digital ad agency in the city centre. You are a copywriter who understands and gets digital. You’ll have a portfolio that is bursting with creative ideas and proven creative genius! Not all of it has to be digital. We do a lot of  traditional  too.

What’s the role?

The successful candidate will create  concepts and copy for online advertising, social media, viral video, websites, direct mail, radio, press and T.V. with the majority of the focus being on Digital.  This is a genuine opportunity to create high quality, award winning creative work for many of Ireland’s best known brands. We’re looking for people with a minimum of five years experience. A mix of traditional and digital would be very good. But not essential. Salary and benefits to match experience.

So, if you’d like to be part of an agency, known for creativity and innovation, please contact andrew@ican.ie

 

 

 

We’re moving

 

Today we wish a fond farewell to  Upper Mount Street.  We’re on the move and the builders are hard at work kitting out our super new offices on Ely Place.  We’ll be getting the keys in January so in the meantime you’ll find us at our temporary digs at 77 St. John Rogerson’s Quay – The Fitzwilliam Business Centre.

It’ll be business as usual so you can still get a hold of us on 01 7756500 or via your usual contact.  If you’re coming in to see us here are the directions.

Tis the season for innovation

I love this time of year. So my Friday post is full of Christmas spirit. As Christmas fast approaches, brands are out in force to engage consumers in different ways. TV ads have gone viral, and the use of technology continues to drive engagement through Augmented Reality and QR codes. Exciting times! Here’s just a few examples to get the ball rolling, and get everyone in the season spirit. HO HO HO!

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The other online world.

This month will go down as being an epic month in the world of video games. We have seen the launch of some of the biggest gaming titles just before Christmas Call of Duty Modern Warfare 3, Battlefield 3, Assassins Creed Revelations, and Forza 4. Read more

Digital meets the real world

Happy Friday.

Have you noticed how digital technology is increasingly becoming apart of our everyday experience. Yes indeed, the digital world definitely no longer remains on our desktop. Check out some of the latest examples of digital installations, augmented reality and mobile creative below. Enjoy a digital weekend!

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