There has been a lot of talk in the industry recently on when brands should post on Facebook as well as the optimum frequency of posting. For those searching out reports on this topic, myself included, there are a lot of varying and conflicting conclusions on the matter.

An earlier report published in September of last year analysed 30 of the top international brands on Facebook. They came to the conclusion in their research that posting once a day is a minimum, and brands can post up to 4-5 times a day without a spam effect. A webinar I attended states that weekends and in the mornings is the best time to post with optimal frequency about every other day. Yet another report says out of office hours are best but highlights industry-specific differences. But most come to very different conclusions.

With such conflicting reports, I have set out to analyse this topic myself by looking at not only the timing of posts but the topic the posts relate to. Although only initial results have been found, it seems that it’s not the time or the frequency that seems to matter. It’s the post content makes the most difference on fan interaction. To me, this makes sense. If you give your fans great content that they care about it then shouldn’t matter when you post per se. The question to answer doesn’t seem to be “when” but “what”.

Content is king, and that’s been our focus all along here at ICAN.

Megan Huxhold - Media Executive

Coming to ICAN from the MSc in Marketing Practice in the Smurfit Graduate Business School, Megan is bright-eyed, bushy-tailed and ready to meet any of your media needs.