I’m a big fan of Draw Something and chances you are too.

With 50 million downloads and counting it’s a phenomenon.

However when I first heard about it, I was nonplussed.

Where were the words?  As a copywriter I found this distressing.

When I started playing though I was hooked.

What I love about Draw Something is that by playing it, it’s helping me get better at my job.

What advertising and Draw Something have in common is that they’re both forms of communication.

Think about it.

You’re given one clear thought to express.

You think about your audience and then express that thought in it’s clearest, simplest form.

And if it works, you and your audience both win.

Check out some of the excellent drawings from http://bestofdrawsomething.com/

Donal O'Higgins - Copywriter

Donal has a MSC in Advertising from DIT and knows how to use it. He enjoys using the letters m, s, c and the rest of the alphabet to create work for clients such as Jameson, Paddy Power and Setanta Sports. He is an ICAD Upstart participant, a world champion fencer and prone to exaggeration.