The Olympics have come and gone. And withdrawal symptoms have set in.

Fear not though. It is only a matter of time before athletes dominate our screens once more – even if it is through advertising endorsements. Paddy Barnes you’ve got the world at your feet. Go forth and use that voice.

Before this Olympian age of advertising emerges here’s a look back at some of last month’s campaigns:

First up Google. Their new Fiber network is The Next Chapter of the Internet – that’s according to them. And they’re probably right too; it’ll up Internet speeds by up to 100x. To promote it they’ve released this nicely-crafted animation, complete with a hand-built set:

In other Google-related news they’ve taken out press ads that poke fun at the very medium they exist in. I like them. They’re direct and somewhat cheeky. But I’m sure there’s a certain irony in asking people to read an ad in the very medium they’re poking fun at:

Last month Qatar Airlines gave people the chance to win Business Class tickets to any destination in the world. All you had to do was tweet facts about the said place. If you think this sounds like an easy competition, you’re wrong – the winning couple tweeted over 15,000 times. Here’s a video explaining how the campaign worked:

App of the month goes to Mercedez-Benz. Their City Golf App uses Augmented Reality to create golf courses out of cityscapes. It’s a really engaging way of mixing people’s environments with technology. They launched it to coincide with their sponsorship of The Open Championship:

And last, but by no means least, is Wieden + Kennedy’s TV spot for Southern Comfort. The campaign’s entitled ‘whatever’s comfortable’. The spot is a wonderfully simple execution of this thought.  Have a look for yourself, it’s a winner:

Until next month…

Karl Waters - Copywriter

Many moons ago Karl moved to London with dreams of being a filmmaker. Several years later he returned, still dreaming. Luckily, he found and fell in love with advertising. Karl has worked in both traditional and digital ad agencies before finding his home at ICAN. Karl has a strange obsession with early 80’s Italian disco music. Karl loves writing about himself in the 3rd person. He thinks it makes him sound important.