By Lizzie Kinross, Copywriter
To generate excitement and interest about the re-launch of Dundrum Town Centre’s Style Counsel, we set about giving Dundrum a seriously stylish online campaign, complete with display ads, a website refresh and a facebook application to match!
by Lizzie Kinross, Copywriter
Facebook is rolling out its new Places feature to the Facebook for iPhone and touch.facebook.com. Find out what the exciting implications of this are for online advertising
Contributed By Lynn Brennan, Media Planner / Buyer
I studied Augmented Reality in University and remember thinking how cool it was back then… We studied how augmented reality would change how we live and the ways we view the world. It’s really exciting to see it finally come into our everyday lives in the form of advertising and customer engagement.
Recently, I purchased an iPhone 4. A serious piece of kit, if I do say so myself, certainly in comparison to my Samsung Tocco! As I begun to use some of the apps, it got me thinking about iAds. The iAd is a new rich media format for iPhone and iPod Touch users, which can use all of the functionality of both devices: tap, swipe, slide, rotate, or even shake, and it provides great interactivity for any ad.
If (like me) you’re old enough, you’ll remember the Old Spice ads from the 1970’s. The one with the surfer confidently conquering giant waves to the sound of ‘Oh Fortuna’ while on a beach a pretty young woman looks on and gets all aroused at the whiff of Old Spice in the air.
On Wednesday afternoon, amidst warm applause in the main boardroom, Siobhán Lavery was appointed Managing Director at ICAN.
Contributed by Lizzie Kinross, Copywriter
Pat wanted to give us all a workshop. He was VERY keen. He’d been to UX London, to 3 days of workshops in ‘Inspirational Learning for User Experience Designers’, and wanted to share what he’d learnt. While it didn’t sound wildly exciting, it had to be better than the tricky brief I was working on, so I went along for a nosey.
Contributed by John Martin, Art Director.
For two years now, I’ve been an avid follower of Dave. He’s become a mentor, an advisor and a friend of sorts. The funny thing is, I’ve never met him.
Contributed by John Martin, Art Director.
On May 25th, ICAN upped sticks and left the digital world behind for the afternoon. We headed to the Irish Print Museum to learn how to make books and paper.
